The Brain and Performance Centre
The Brain & Performance Centre, a DP World Company
Under the enlightened leadership of its forward-thinking government, the modernization of the UAE has created a cutting-edge economy bringing enormous benefits for the country and for all of its people.
As part of the UAE Vision 2021 National Agenda The Brain & Performance Centre, a DP World Company opened in JLT. Our 7,000 square meter centre pairs innovative and pioneering medical technology with an outstanding experience and service.
Physicians and practitioners are stationed on the ground in the UAE to direct a world-leading hyperbaric oxygen therapy center in Dubai. Those seeking cutting-edge medicine can receive it without needing to travel abroad.
The Brain & Performance Program has opened a new frontier to what many consider the biggest healthcare game-changer in decades: enhancing brain and body performance, reversing biological aging and cognitive decline associated with it.
Our innovative medical protocol restores cognitive and physical functionality in individuals with various health conditions, including age-related decline, post-stroke, traumatic brain injuries and post-concussion syndrome, long covid syndrome, fibromyalgia, and chronic pain.
We offer a customized & comprehensive treatment for children and youth with various pediatric neurological conditions including Cerebral Palsy, Traumatic Brain Injury & Post Concussion Syndrome, Pediatric Stroke & some forms of Autism Spectrum Disorder.
After participating in the Brain & Performance Program, 96% of our clients experience clinically verifiable improvements in brain function.
Our team of scientists has spent over a decade developing the The Brain & Performance Protocol with large-scale clinical trials and peer-reviewed publications establishing the benefits of the Brain & Performance Program.
Explore our five specialty wings at The Brain & Performance Centre:
1. Hyperbaric Wing offers state-of-the-art hyperbaric oxygen treatment suites
2. Neurocognitive Wing conducts cognitive evaluation and training
3. Physiological Wing focuses on physiological assessment and therapy
4. Advanced Imaging Wing – includes MRI and X-ray studies
5. Youth Wing – provides cognitive and physical assessment evaluation, therapy, and training for children and youth. Learn more about our Youth Program.
Hyperbaric Wing
Our state-of-the-art hyperbaric suites combine innovative design and advanced technologies with first-class comfort. Each multiplace suite is designed to seat 14 clients and a medical staff member comfortably and safely.
Specially designed to evoke the feel of entering a first-class airline cabin, our suites have luxurious seats, individual comfort controls, serene lighting, and personal tablets. Clients can also enjoy entertainment and educational programs on these tablets while in the suites.
Our tablets engage clients in state-of-the-art cognitive training exercises while in the hyperbaric environment. Doing so encourages the regions of the brain that will most benefit from oxygen therapy.
Our suites comply with all regulatory requirements for hyperbaric treatment. The safety features are some of the most advanced in the industry. Safety is maximized through our specialized hyperbaric protocol and an in-suite clinical team member who is with you every step of the way.
Discover What Sets Our Hyperbaric Chambers Apart!
Our advanced treatment protocols bring evidence-based innovation to HBOT in Dubai. You can seek healing and comfort with our state-of-the-art treatment procedures that boast advantages such as:
A Unique First-Class Facility: Our hyperbaric oxygen therapy suites feature modern, comfortable seating in a clean, relaxing environment. A custom-fitted oxygen mask allows you to breathe easily while relaxing, meditating, or using our tablets to exercise your brain.
Multi-place Oxygen Chambers: Instead of mono-place (single-person) chambers that are often limited or restrictive, The Brain & Performance Centre uses multi-place HBOT chambers that can treat multiple clients at once. Our multi-place chambers are spacious, with individual, upright seating and attentive trained staff with you during the treatment.
A Friendly, Professional Team: The Brain & Performance Centre team consists of a certified team of healthcare professionals trained to safely carry out HBOT procedures. Caring physicians, neuroscientists, nurses, nutrition coaches, physical therapists, and other medical professionals offer clients the best care possible.
Cutting-edge HBOT Protocol: Not all hyperbaric oxygen treatments and programs are the same. The Brain & Performance Centre’s specific HBOT protocol varies the oxygen levels throughout the sessions to drive the body’s own self-healing processes. These fluctuations are scientifically proven to deliver long-term health benefits to our clients.
Our Clients’ Transformative Experiences
The Brain & Performance Centre’s clients are true testaments to the powerful benefits of a holistic treatment program. We understand that every individual is different, and each treatment program reflects this.
“It has been an extreme change, an incredible transformation—something I never thought would happen. The medical team is compassionate, professional, and truly personalized this experience, elevating it to the next level. My daughter is becoming much more independent. She’s learning not only physical movements but also life skills.” The Brain & Performance Centre client.
Neurocognitive Wing
Cognitive performance is one of the pillars of the Brain & Performance Program. Each client experiences a cognitive training program unlike any other. After a detailed evaluation, we implement the latest research-validated tools to enhance your cognitive capabilities. These include: memory, information processing speed, attention, executive function (ability to plan, focus attention, remember, and juggle multiple tasks), and others.
Dual task training has been clinically shown to enhance cognition, reduce age-related cognitive decline, and improve physical function and quality of life in older adults. The Brain & Performance Program employs multimodal training regularly to maximize potential benefits. In addition to completing specialized cognitive exercises during hyperbaric therapy sessions, our cutting-edge cognitive training gym encourages clients to complete brain exercises while performing physical activity.
Physiological Wing
Each client is prescribed a combination of physiotherapy, physical training, and nutritional coaching. This combination helps build the foundation for success in the The Brain & Performance Centre Program.
Clients also receive additional workout time at state-of-the-art smart gyms that offer both physical training and performance diagnostics. Each client also receives a personalized nutrition plan based on comprehensive diet intake, habits and preferences, health conditions, and their personal goals.
Advanced Imaging Wing
Our radiology department includes a bilingual team of highly skilled professionals dedicated to delivering exceptional services, led by Dr. Sherif Khairy, the Chief Radiology Physician at Brain & Performance Centre.
Dr. Sherif Khairy brings with him over 12 years of diagnostic radiology experience, including 10 years of work in some of the most prestigious radiology facilities in the UAE.
Our Magnetic Resonance Image (MRI) and X-ray services offer exceptional clarity for accurate diagnostics, supporting the highest quality of patient care.
Youth Wing
Our comprehensive approach to rehabilitation for children and youth encompasses a multidisciplinary team of experts, including pediatric neurologists, nurses, neuropsychologists, physical therapists, occupational therapists, and dietitians.
Physical Therapy: Utilizing cutting-edge technology, we offer physical therapy that integrates virtual reality and interactive environments for an engaging and effective rehabilitation experience.
Robotic Treadmill for Gait Analysis: We employ advanced treadmills for precise gait analysis and rehabilitation, ensuring optimal outcomes for our young patients.
Occupational Therapy: Our occupational therapy services are tailored to address the unique needs of youth, promoting independence and enhancing daily life skills.
Cognitive Training: We provide innovative cognitive training programs designed to enhance cognitive abilities and support overall brain health in youth.
Diet Optimization: Our dedicated dietitians work closely with youth to optimize nutrition, promoting overall well-being and aiding in the rehabilitation process.
The Experience of our Hyperbaric Oxygen Suite
Clients enjoy comprehensive, personalized hyperbaric oxygen therapy at our Dubai facility. Our customized, data-based programs are designed to enhance your physical and cognitive performance in a safe, comfortable, and luxurious environment.
Our hyperbaric oxygen therapy protocol is facilitated in custom-built pressurized multiplace suites to deliver 100% pure, breathable oxygen. This elevates oxygen in the body 10-15 times above normal levels. Oxygen levels are fluctuated throughout the session to speed up the body’s healing and promote optimal health.
The HBOT suites are temperature-controlled and spacious to allow clients to stand, stretch, and move around. They’ve been compared to being in a roomy first-class airline cabin. Undergoing a hyperbaric session may cause patients to experience some mild pressure in the ears, similar to taking off and landing in an airplane.
Specialized tablets are available to assist in brain exercises and allow for online activities. Our suites also provide a significant health and safety advantage by allowing clinicians to monitor patients during treatment.
Medical Leadership
Our team of medical professionals relies on decades of combined experience to support all our patients with a holistic, advanced medical program which includes hyperbaric oxygen therapy in Dubai. Our commitment to individualized treatment allows us to advocate for the unique needs of every client. Our qualified experts who administer a cutting-edge HBOT protocol to enhance the quality of life of our patients. Learn more about how the Brain & Performance Program can enhance brain and body performance.
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Dr. Semer Wang
Medical Director
Dr. Semer Wang
Medical Director
Dr. Semer Wang is the Medical Director of The Brain & Performance Centre and a certified physician in family medicine and hyperbaric medicine. Previously, he served as the Medical Director of a major primary healthcare facility, where he and his team oversaw the care of more than 10,000 patients. With over twenty years of experience in hyperbaric and diving medicine, Dr. Wang has also led the hyperbaric and diving medicine unit at a regional hospital. For more than a decade, he has specialised in treating patients with chronic pain and has taught courses on the management of myofascial pain syndromes. Dr. Wang graduated from the Medical University of Vienna, Austria.
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Dr. Mouzayan Ginzarly
Physician
Dr. Mouzayan Ginzarly
Physician
Dr. Ginzarly is a physician at The Brain & Performance Centre with more than 10 years of experience in family medicine and over 4 years in hyperbaric oxygen therapy. She holds a doctorate in Family Medicine from Jean Monnet University and a master’s degree in Epidemiology and Clinical Research from Claude Bernard University Lyon 1, France. In addition to her expertise in family medicine, Dr. Ginzarly has a particular interest in gynaecology, psychiatric and psychological disorders, and geriatrics. With experience working in clinics in both France and Dubai, Dr. Ginzarly is passionate about providing personalised, comprehensive, and continuous care for patients, regardless of age, gender, or illness.
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Dr. Umair Qureshi
Physician
Dr. Umair Qureshi
Physician
Dr. Qureshi is a Consultant Physician at The Brain & Performance Centre. He holds a Bachelor of Medicine and Bachelor of Surgery (MBBS) degree from the prestigious University College London (UCL), with a subspecialty in family medicine and a special interest in acute and emergency medicine. With over 15 years of experience across public and private sectors in the UK and UAE, Dr. Qureshi has extensive clinical expertise in family medicine, sports performance, medical education, and healthcare information technology. Dr. Qureshi has been with The Brain & Performance Centre since its inception and, over the past four years, has developed and refined his skills in hyperbaric and performance medicine.
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Dr. Raghda Zaitoun
Specialist Pediatrician
Dr. Raghda Zaitoun
Specialist Pediatrician
Dr. Raghda is a specialist paediatrician at The Brain & Performance Centre. She has over 10 years of academic and clinical experience in paediatrics and paediatric neurology in Egypt. Dr. Raghda has treated children with various conditions, with a special interest in neuroimmunology, neuro-metabolic diseases, and epilepsy. She has also taught undergraduate and postgraduate students in these fields during the past decade. Dr. Raghda graduated from the Ain Shams University School of Medicine in Cairo, Egypt, and holds a doctorate in Paediatrics. She is also a member of the Royal College of Paediatrics and Child Health in London, England.
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Dr. Sherif Khairy
Chief of Radiology
Dr. Sherif Khairy
Chief of Radiology
Dr. Sherif is a highly experienced radiologist with over 15 years of expertise in diagnostic radiology. As the Chief of Radiology at The Brain & Performance Centre, he brings a deep understanding of advanced imaging techniques and patient care. With a decade of experience at some of the UAE’s most renowned radiology facilities, Dr. Sherif has cultivated a strong reputation for excellence in his field. A graduate of the University of Alexandria’s Faculty of Medicine, Dr. Sherif completed his radiology residency in 2008. He furthered his specialisation by earning a clinical diploma in radiology in 2010 and a master's degree in diagnostic and interventional radiology in 2012. His Egyptian roots and international experience have shaped a global perspective on healthcare, enabling him to lead his team with skill and dedication.
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Taif Al Delamie
Physical Performance Lead
Taif Al Delamie
Physical Performance Lead
Taif is the Physical Performance Lead at The Brain & Performance Centre. He is an accomplished Rehabilitation and Performance Specialist with over 15 years of experience in Sports Medicine. He has been an integral part of a variety of multidisciplinary medical teams, providing world-class, exercise-based care to clients in both Ireland and the UAE. Graduating from Dublin City University with first-class honours in Sport Science and Health, he later completed a master’s degree with distinction in Sports and Exercise Medicine from the University of South Wales. Taif’s sporting background includes playing international rugby, going on to captain his team and competing in the Rugby 7s World Cup. Taif and the physical performance team oversee all areas of the client’s physical health during their time at The Brain & Performance Centre. Making use of the latest technology available, an individualised physical performance programme is developed for each client. Focusing on an evidence-based movement approach to treatment, the goal is to leverage the healing and performance benefits of Hyperbaric Oxygen Therapy so that clients feel, move, and perform better.
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Eleni Margioti
Neuropsychology Lead
Eleni Margioti
Neuropsychology Lead
Dr. Eleni Margioti is a licensed psychologist with extensive clinical and research experience, focusing on healthy ageing, longevity, frailty, and neurodegenerative diseases. With 18 years of experience, Dr. Margioti has worked with the Athens Alzheimer’s Association as a Scientific Supervisor at a Dementia Day Care Centre, while also serving as Project Manager for various European projects focused on ageing and dementia. She is registered with both the Dubai Health Authority and the Greek Psychological Society and is a member of the Greek Neuropsychological Society.
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Marah Odeh
Dietician
Marah Odeh
Dietician
Marah holds a Bachelor of Science in Nutrition from the University of Leeds, UK, and a Postgraduate Diploma in Dietetics and Clinical Nutrition from Leeds Beckett University, UK. She is a registered Clinical Dietitian with the Health and Care Professions Council (UK) and the Dubai Health Authority (DHA). Marah follows an evidence-based approach in her practice, integrating the latest clinical research to provide scientifically grounded dietetic interventions. Her career began within the National Health Service (NHS) in the UK, where she gained extensive experience across a range of specialisations, including stroke rehabilitation, diabetes management, and gastroenterology. Currently, Marah’s expertise spans a wide range of conditions, including gastrointestinal and digestive diseases, neurological disorders, and autism spectrum disorders. She adopts a patient-centred and holistic approach to health and nutrition, considering each individual's medical history, lifestyle, and cultural background. Marah is dedicated to educating her clients on sustainable, practical dietary modifications aimed at enhancing their overall health and well-being.
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Mathew Wormleighton
Hyperbaric Program Manager
Mathew Wormleighton
Hyperbaric Program Manager
Matthew is Hyperbaric Program Manager at The Brain & Performance Centre, and brings more than 16 years’ experience to this key medical technology position. His career expertise has been gained from diverse industry applications of hyperbaric technology in markets that include the US and the USA. Matthew’s professional qualifications include certification by the National Board of Diving and Hyperbaric Medical Technology (NBDHMT) USA and European Union of Certified Hyperbaric Technicians. He is an HSE Certified Commercial Diver and a qualified Diver Medical Technician (DMT). Matthew is a member of the Board of Directors of European Baromedical Association (EBAss).
Leadership Team
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Craig Cook
CEO
Craig Cook
CEO
Dr. Craig R. Cook is the Chief Executive Officer of The Brain & Performance Centre, a world leader in brain health and performance. Originally from Australia, Craig brings over 30 years of international leadership experience to The Brain & Performance Centre, with more than 20 years based in the UAE. Prior to joining The Brain & Performance Centre, Craig served as Executive Director for International Operations at Cleveland Clinic. He has extensive experience overseeing healthcare and hospitality entities across the Middle East, Asia Pacific, the Caribbean, and the United States. His primary areas of expertise include healthcare strategy and service delivery, international operations, hospitality services, and the provision of top-tier concierge and VIP medicine. With a passion for team coaching and engagement, Craig has successfully led large multicultural teams through operational activations, resulting in exceptional patient and caregiver engagement scores. As CEO of The Brain & Performance Centre, Craig is responsible for supporting the attainment of the Centre's goals and objectives. His unwavering dedication to patient and caregiver satisfaction is expected to drive the Clinic's continuous growth and development, ensuring that The Brain & Performance Centre remains a world-class healthcare organization that provides exceptional personalized care to its patients.
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Shona Coleman
Head of Operations
Shona Coleman
Head of Operations
Shona Coleman brings over three decades of international expertise in clinical services, allied healthcare provision, and operations management. With more than 15 years of experience in the Middle East, she excels in maintaining efficient and effective departmental operations while ensuring compliance with all relevant international and local regulations, laws, standards, and protocols, which are crucial to sustaining operational excellence. In addition to her operational oversight, Shona plays a strategic role in driving organisational improvements. Her ability to analyse the broader business ecosystem enables her to recommend and implement measures that enhance service quality and operational efficiency, contributing significantly to the organisation’s continued success.
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Dhanraj Pareek
Head of Finance
Dhanraj Pareek
Head of Finance
Jumeirah Lakes Towers (JLT), Dubai, UAE
Between Cluster E & Cluster F
For more information, please contact us:
Within UAE: 800-2848
Outside UAE: +971 (0)4 437 1000
www.braindubai.ae
Enhanced Performance Starts Here