The Brain and Performance Centre

The Brain & Performance Centre, a DP World Company

  • Aviv Clinics Dubai

Under the enlightened leadership of its forward-thinking government, the modernization of the UAE has created a cutting-edge economy bringing enormous benefits for the country and for all of its people.

As part of the UAE Vision 2021 National Agenda The Brain & Performance Centre, a DP World Company opened in JLT. Our 7,000 square meter centre pairs innovative and pioneering medical technology with an outstanding experience and service.

Physicians and practitioners are stationed on the ground in the UAE to direct a world-leading hyperbaric oxygen therapy center in Dubai. Those seeking cutting-edge medicine can receive it without needing to travel abroad.

The Brain & Performance Program has opened a new frontier to what many consider the biggest healthcare game-changer in decades: enhancing brain and body performance, reversing biological aging and cognitive decline associated with it.

Our innovative medical protocol restores cognitive and physical functionality in individuals with various health conditions, including age-related decline, post-stroke, traumatic brain injuries and post-concussion syndrome, long covid syndrome, fibromyalgia, and chronic pain.

We offer a customized & comprehensive treatment for children and youth with various pediatric neurological conditions including Cerebral Palsy, Traumatic Brain Injury & Post Concussion Syndrome, Pediatric Stroke & some forms of Autism Spectrum Disorder.

After participating in the Brain & Performance Program, 96% of our clients experience clinically verifiable improvements in brain function.

Our team of scientists has spent over a decade developing the The Brain & Performance Protocol with large-scale clinical trials and peer-reviewed publications establishing the benefits of the Brain & Performance Program. 

Explore our five specialty wings at The Brain & Performance Centre:

1. Hyperbaric Wing offers state-of-the-art hyperbaric oxygen treatment suites

2. Neurocognitive Wing conducts cognitive evaluation and training

3. Physiological Wing focuses on physiological assessment and therapy

4. Advanced Imaging Wingincludes MRI and SPECT Protocols

5. Youth Wing – provides cognitive and physical assessment evaluation, therapy, and training for children and youth. Learn more about our Youth Program.

Hyperbaric Wing

Our state-of-the-art hyperbaric suites combine innovative design and advanced technologies with first-class comfort. Each multiplace suite is designed to seat 14 clients and a medical staff member comfortably and safely. 

Specially designed to evoke the feel of entering a first-class airline cabin, our suites have luxurious seats, individual comfort controls, serene lighting, and personal tablets. Clients can also enjoy entertainment and educational programs on these tablets while in the suites. 

Our tablets engage clients in state-of-the-art cognitive training exercises while in the hyperbaric environment. Doing so encourages the regions of the brain that will most benefit from oxygen therapy. 

Our suites comply with all regulatory requirements for hyperbaric treatment. The safety features are some of the most advanced in the industry. Safety is maximized through our specialized hyperbaric protocol and an in-suite clinical team member who is with you every step of the way.

Discover What Sets Our Hyperbaric Chambers Apart!

Our advanced treatment protocols bring evidence-based innovation to HBOT in Dubai. You can seek healing and comfort with our state-of-the-art treatment procedures that boast advantages such as:

A Unique First-Class Facility: Our hyperbaric oxygen therapy suites feature modern, comfortable seating in a clean, relaxing environment. A custom-fitted oxygen mask allows you to breathe easily while relaxing, meditating, or using our tablets to exercise your brain.

Multi-place Oxygen Chambers: Instead of mono-place (single-person) chambers that are often limited or restrictive, The Brain & Performance Centre uses multi-place HBOT chambers that can treat  multiple clients at once. Our multi-place chambers are spacious, with individual, upright seating and attentive trained staff with you during the treatment.

A Friendly, Professional Team: The Brain & Performance Centre team consists of a certified team of healthcare professionals trained to safely carry out HBOT procedures. Caring physicians, neuroscientists, nurses, nutrition coaches, physical therapists, and other medical professionals offer clients the best care possible.

Cutting-edge HBOT Protocol: Not all hyperbaric oxygen treatments and programs are the same. The Brain & Performance Centre’s specific HBOT protocol varies the oxygen levels throughout the sessions to drive the body’s own self-healing processes. These fluctuations are scientifically proven to deliver long-term health benefits to our clients.

Our Clients’ Transformative Experiences

The Brain & Performance Centre’s clients are true testaments to the powerful benefits of a holistic treatment program. We understand that every individual is different, and each treatment program reflects this.

“It has been an extreme change, an incredible transformation—something I never thought would happen. The medical team is compassionate, professional, and truly personalized this experience, elevating it to the next level. My daughter is becoming much more independent. She’s learning not only physical movements but also life skills.”  The Brain & Performance Centre client.

Neurocognitive Wing

Cognitive performance is one of the pillars of the Brain & Performance Program. Each client experiences a cognitive training program unlike any other. After a detailed evaluation, we implement the latest research-validated tools to enhance your cognitive capabilities. These include: memory, information processing speed, attention, executive function (ability to plan, focus attention, remember, and juggle multiple tasks), and others.

Dual task training has been clinically shown to enhance cognition, reduce age-related cognitive decline, and improve physical function and quality of life in older adults. The Brain & Performance Program employs multimodal training regularly to maximize potential benefits. In addition to completing specialized cognitive exercises during hyperbaric therapy sessions, our cutting-edge cognitive training gym encourages clients to complete brain exercises while performing physical activity.

Physiological Wing

Each client is prescribed a combination of physiotherapy, physical training, and nutritional coaching. This combination helps build the foundation for success in the The Brain & Performance Centre Program. 

Clients also receive additional workout time at state-of-the-art smart gyms that offer both physical training and performance diagnostics. Each client also receives a personalized nutrition plan based on comprehensive diet intake, habits and preferences, health conditions, and their personal goals.

Advanced Imaging Wing

Our radiology department includes a bilingual team of highly skilled professionals dedicated to delivering exceptional services, led by Dr. Sherif Khairy, the Chief Radiology Physician at Brain & Performance Centre.

Dr. Sherif Khairy brings with him over 12 years of diagnostic radiology experience, including 10 years of work in some of the most prestigious radiology facilities in the UAE.

Our Magnetic Resonance Image (MRI) and X-ray services offer exceptional clarity for accurate diagnostics, supporting the highest quality of patient care.

Youth Wing

Our comprehensive approach to rehabilitation for children and youth encompasses a multidisciplinary team of experts, including pediatric neurologists, nurses, neuropsychologists, physical therapists, occupational therapists, and dietitians.

Physical Therapy: Utilizing cutting-edge technology, we offer physical therapy that integrates virtual reality and interactive environments for an engaging and effective rehabilitation experience.

Robotic Treadmill for Gait Analysis: We employ advanced treadmills for precise gait analysis and rehabilitation, ensuring optimal outcomes for our young patients.

Occupational Therapy: Our occupational therapy services are tailored to address the unique needs of youth, promoting independence and enhancing daily life skills.

Cognitive Training: We provide innovative cognitive training programs designed to enhance cognitive abilities and support overall brain health in youth.

Diet Optimization: Our dedicated dietitians work closely with youth to optimize nutrition, promoting overall well-being and aiding in the rehabilitation process.

The Experience of our Hyperbaric Oxygen Suite

Clients enjoy comprehensive, personalized hyperbaric oxygen therapy at our Dubai facility. Our customized, data-based programs are designed to enhance your physical and cognitive performance in a safe, comfortable, and luxurious environment.

Our hyperbaric oxygen therapy protocol is facilitated in custom-built pressurized multiplace suites to deliver 100% pure, breathable oxygen. This elevates oxygen in the body 10-15 times above normal levels. Oxygen levels are fluctuated throughout the session to speed up the body’s healing and promote optimal health. 

The HBOT suites are temperature-controlled and spacious to allow clients to stand, stretch, and move around. They’ve been compared to being in a roomy first-class airline cabin. Undergoing a hyperbaric session may cause patients to experience some mild pressure in the ears, similar to taking off and landing in an airplane. 

Specialized tablets are available to assist in brain exercises and allow for online activities. Our suites also provide a significant health and safety advantage by allowing clinicians to monitor patients during treatment. 

Medical Leadership

Our team of medical professionals relies on decades of combined experience to support all our patients with a holistic, advanced medical program which includes hyperbaric oxygen therapy in Dubai. Our commitment to individualized treatment allows us to advocate for the unique needs of every client. Our qualified experts who administer a cutting-edge HBOT protocol to enhance the quality of life of our patients. Learn more about how the Brain & Performance Program can enhance brain and body performance.

  • Dr. Zemer Wang

    Dr. Zemer Wang

    Medical Director

    Dr. Zemer Wang

    Medical Director

    Dr. Wang is the Medical Director of The Brain & Performance Centre. He is a certified family medicine and hyperbaric physician. Formerly the Director of the major primary health facility in Eilat, Israel, which cares for over 10,000 patients. Dr. Wang has been practicing hyperbaric and diving medicine for fourteen years. He has also served as Medical Director of the hyperbaric chamber at the Yoseftal Hospital in Eilat, Israel. For over a decade, Dr. Wang has treated patients with chronic pain and taught courses in the management of myofascial pain syndromes. He is a graduate of the Medical University of Vienna, Austria.

  • Dr. Mouzayan Ginzarly

    Dr. Mouzayan Ginzarly

    Physician

    Dr. Mouzayan Ginzarly

    Physician

    Dr. Ginzarly is a Physician at The Brain & Performance Centre, bringing over 8 years’ experience to the role. She holds a doctorate degree in Family Medicine from Jean Monnet University and a master’s degree in Epidemiology and Clinical research from Claude Bernard University Lyon 1, France. In addition to her expertise in family medicine, Dr. Mouzayan also has an interest in gynecology psychiatric/psychological disorders and geriatrics. With experience working in clinics in both France and Dubai, Dr. Ginzarly is passionate about providing personal, comprehensive and continued care for patients, regardless of age, gender or illness.

  • Dr. Umair Qureshi

    Dr. Umair Qureshi

    Physician

    Dr. Umair Qureshi

    Physician

    Dr. Qureshi is Physician at The Brain & Performance Centre. He holds a Bachelor of Medicine, Bachelor of Surgery (MBBS) from University College London (UCL) with specialties in family medicine, as well as acute and emergency medicine. During more than a decade in both public and private sectors in the UK and UAE, Dr. Qureshi gained strong clinical grounding in aesthetic medicine, as well as expertise in clinical research, medical education, and healthcare information technology.

  • Dr. Raghda Zaitoun

    Dr. Raghda Zaitoun

    Specialist Pediatrician

    Dr. Raghda Zaitoun

    Specialist Pediatrician

    Dr. Raghda is a specialist pediatrician at The Brain & Performance Centre. She has 10 years of Academic and Clinical experience in the fields of pediatrics and pediatric neurology in Egypt. Dr. Raghda has treated children with various diseases, with a special interest in neuro-immunity, neuro-metabolic disease, and epilepsy. She has also taught under and post-graduate students over the past 10 years in the fields of pediatrics and pediatric neurology. She is a graduate of Ain Shams University School of Medicine in Cairo Egypt and holds a doctorate degree in Pediatrics. She is also a member of the Royal college of Pediatrics and Child Health in London, England

  • Dr. Sherif Khairy

    Dr. Sherif Khairy

    Chief of Radiology

    Dr. Sherif Khairy

    Chief of Radiology

    Dr. Sherif is a radiologist physician and chief of radiology at The Brain & Performance Centre. With over 12 years of experience in diagnostic radiology – including 7 years’ experience working in some of the most prestigious radiology facilities in the UAE, he brings a wealth of knowledge and experience to The Brain & Performance Centre's Team. Originally from Egypt, Dr. Sherif graduated from the University of Alexandria, Faculty of medicine, and completed his residency in radiology in 2008. In 2010, he completed his clinical diploma in radiology from Cairo. And in 2012, completed his masters’ degree in diagnostic and interventional radiology at Alexandria University.

  • Taif Al Delamie

    Taif Al Delamie

    Physical Performance Lead

    Taif Al Delamie

    Physical Performance Lead

    Taif is the Physical Performance Lead at The Brain & Performance Centre. He is an accomplished Rehabilitation and Performance Specialist with over 15 years experience in Sports Medicine. He has been an integral part of a variety of multidisciplinary medical teams providing world class exercise based care to clients both in Ireland and the UAE. Graduating from Dublin City University with a first class honors in Sport Science and Health he later went on to complete a masters with distinction in Sports and Exercise Medicine from the University of South Wales. Taif’s sporting background includes playing international rugby, going onto captain his team and compete in the rugby 7’s World Cup. Taif and the physical performance team will be looking after all areas of the client’s physical health during their time with The Brain & Performance Centre, making use of some of the latest technology available, an individualised physical performance program will be developed for each client. Focusing on an evidence-based movement approach to treatment the goal is to leverage the healing and performance effects of Hyperbaric Oxygen Therapy so that the client feels, moves and performs better by the end of their time with The Brain & Performance Centre and carry these health gains into their life going forward.

  • Eleni Margioti

    Eleni Margioti

    Neuropsychology Lead

    Eleni Margioti

    Neuropsychology Lead

    Eleni Margioti has an extensive clinical and research experience focusing on neurodegenerative brain diseases, frailty, and healthy aging. She is a licensed psychologist who is also registered with the Dubai Health Authority, and the Greek Psychological Society. She is also a member of the Board of the Greek Neuropsychological Society and has worked in the Athens Alzheimer’s Association for the last 15 years being the Scientific Supervisor and the Neuropsychologist in a Dementia Day Care Centre.

  • Marah Odeh

    Marah Odeh

    Dietician

    Marah Odeh

    Dietician

    Marah Odeh is a qualified clinical dietician, registered with both the Dubai Health Authority and the British Dietetic Association. She has extensive clinical experience in the UAE and the UK covering a range of conditions that include gastrointestinal and digestive diseases, neurological diseases, eating disorders and mental health. Her patient-centered approach and holistic consideration of an individual’s medical, lifestyle, social and cultural backgrounds in her dietetic evaluations and interventions make her an ideal addition to the highly qualified team at The Brain & Performance Centre. Marah holds a BSc in Nutrition from University of Leeds, UK; and a Postgraduate Diploma in Dietetics from Leeds Beckett University, UK.

  • Mathew Wormleighton

    Mathew Wormleighton

    Hyperbaric Program Manager

    Mathew Wormleighton

    Hyperbaric Program Manager

    Matthew is Hyperbaric Program Manager at The Brain & Performance Centre, and brings more than 16 years’ experience to this key medical technology position. His career expertise has been gained from diverse industry applications of hyperbaric technology in markets that include the US and the USA. Matthew’s professional qualifications include certification by the National Board of Diving and Hyperbaric Medical Technology (NBDHMT) USA and European Union of Certified Hyperbaric Technicians. He is an HSE Certified Commercial Diver and a qualified Diver Medical Technician (DMT). Matthew is a member of the Board of Directors of European Baromedical Association (EBAss).

Leadership Team

  • Craig Cook

    Craig Cook

    CEO

    Craig Cook

    CEO

    Craig Cook is the Chief Executive Officer of The Brain & Performance Centre, the world leader in brain health & performance. Originally from Australia, Craig joins The Brain & Performance Centre with over 30 years of international leadership experience, with over 19 years based in the UAE. Before joining The Brain & Performance Centre, Craig served as Executive Director for International Operations at Cleveland Clinic. Craig has extensive experience overseeing healthcare and hospitality entities in the Middle East, Asia Pacific, the Caribbean, and the United States. His primary areas of expertise include healthcare strategy and service delivery, international operations, hospitality services, and the provision of top-tier concierge and VIP medicine. With a passion for team coaching and engagement, Craig has successfully led large multicultural teams through operational activations, resulting in exceptional patient and caregiver engagement scores. As the CEO of The Brain & Performance Centre Craig's responsibilities are to support the attainment of the Centres' goals and objectives. His unwavering dedication to patient and caregiver satisfaction is expected to drive the Clinic's continuous growth and development and ensure that The Brain & Performance Centre remains a world-class healthcare organization that provides exceptional personalized healthcare to its patients.

  • Shona Coleman

    Shona Coleman

    Head of Operations

    Shona Coleman

    Head of Operations

    Shona Coleman maintains efficient and effective departmental operations while ensuring that the required compliance with all international and local regulations, laws, standards and protocols are followed. She has over 20 years of international experience in clinical services, allied health care provision and general operations management. With more than a decade’s experience in the Middle East, she also oversees organizational improvement within the overall business ecosystem, recommending all necessary measures to improve quality of service.

  • Dhanraj Pareek

    Dhanraj Pareek

    Head of Finance

    Dhanraj Pareek

    Head of Finance

Jumeirah Lakes Towers (JLT), Dubai, UAE

Between Cluster E & Cluster F

For more information, please contact us:

Within UAE: 800-2848

Outside UAE: +971 (0)4 437 1000

[email protected]

www.braindubai.ae 

Enhanced Performance Starts Here